Email design Capture Customers with Images At this point in the world of email marketing, pretty much everyone uses images, or at the very least, a logo at the top. Unless there’s some kind of emergency and you need to get information out quickly, you... 3 4 6 years ago
Email design The Importance of Using Links, A Not So Trivial Tip for Serious Marketers. Here on the VerticalResponse Blog we’ve never had a problem using puns or a play on words in our posts, and this title follows that glorious history (with apologies to Oscar Wilde). Funny title, sure, but the... 2 4 6 years ago
Email design 5 Golden Rules to Creating a Significant Email Newsletter Do you remember the theme song to The Golden Girls? Don’t hold back now, sing it with me: “Thank you for being a friend. Traveled down the road and back again. Your heart is true, you’re a pal and a confidant.” In... 2 7 6 years ago
Email design Don’t be Afraid of the Dark, er, Video Using videos in your email can be great for engagement; including them can help you achieve higher clickthrough rates and help keep your recipients opening your emails. This might sound complicated (or even... 0 1 6 years ago
Email design Make Everything Bigger Syndrome: a Lesson on Proportion (with Monsters) This is a blog post intended to lay down some foundational design principles in a way that makes sense to non-designers. Hopefully you’ll learn how to create better looking communications that enhance the... 1 4 6 years ago
Email design The Results Are in! Takeaways from VR Email Tests: Personalization Edition Another quarter, another test! Here at VerticalResponse we’ve been keeping up with our email marketing testing (so have you, right?), so I thought I’d share some of our findings with you once again. The... 0 5 6 years ago
Email design Baby Boomers Need to Read Your Email So Make It Easy on the Eyes Amber Cleave, our Customer Retention Specialist, recently forwarded me a great article by Chad White, who writes for Smith-Harmon an email marketing agency for larger businesses. He wrote a really interesting... 3 2 8 years ago
Email design Email Delivery: How Your Email Looks in Different Email Clients Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 1 which focused on Authentication, Reputation, Feedback Loops and Bounced Email. Today she’ll be talking about Email Rendering.... 1 6 8 years ago
