Cottonelle toilet paper probably doesn’t get a chance to really engage with their customers other than the cooky advertising they do on TV. You know the ones with the bears? But they’ve done something really great to engage with their customers that involves TV, surveys and social media.
The Cottonelle Roll Poll is one simple question; “Which way do you roll, over or under?”
They mix it up when it comes to marketing too:
Website – It’s fun, inviting and easy to navigate.
Interactive – There’s a RollPoll Throwdown where you can pick two videos of people who disagree.
Video – They have videos of people talking about which way they roll
Map – They’re tracking the way people are voting…what’s up with California, the only state leaning towards “under”?
Facebook – You can see what people are saying on Facebook and “Become a Fan” right from their site.
Twitter – You can see what the RollPollPlumber is saying on Twitter and follow him.
Share – You can post to your own social media outlets.
Email Marketing – After a bit of a search, I did find a newsletter sign up form on their site, although I’ve not yet received an email.
I thought it was a great example of a company doing a nice integrated promotion. Can you use a technique like this to generate buzz for your business? Let me know what you think.
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