Did you know that, according to Finances Online, B2B digital sales in all the channels grew by 10.9% in the year 2019? Additionally, 61% of transactions with B2B companies start online, and focusing on the customer experience can increase revenue between 5% and 10%.

If you run a B2B company, then you know how important it is to do all you can to close rates.

However, given how many B2B companies are out there and how many strategies are available to improve close rates, it can get overwhelming or stressful to know how to get started.

That’s why we’ve put together this article. In it, we’ll review email automation ideas you can use to improve your rates.

Finally, you can get more leads than ever, make more sales, and make more money. Read on to learn more.

Design a Beautiful Email Campaign

If you want to get more close rates with your leads, one of the most important strategies you can use related to email automation is to design a beautiful email campaign. This way, when your automated email is sent to your leads, it will immediately draw them.

With a well-designed email, you can reflect your brand and make the content engaging and easy to read.

By using Vertical Response, it takes only minutes to create a professional-looking email campaign.

This solution comes with templates you can customize, changing the pre-formatting as needed to create a design you envision.

You won’t need any design or coding experience to create a responsive email campaign that drives up your close rates.

Send Automated Follow-up Emails

If you’ve ever had an inbox that seems to constantly fill up with messages, then you know how easy it is to miss messages, especially from companies you’ve recently given your information to or bought a product from.

When it comes to your B2B customers, this is likely to happen, too. They might not open the first email you send to them.

That’s why it’s smart to send automated follow-up emails. But how do you keep track of when to send the follow-up email? And how do you put it together in such a way that it gets opened?

Vertical Response makes this easier. With this solution, you can write a new subject line for the follow-up email and schedule when it will be automatically sent after the initial automated email.

By having this process fully automated, you’ll stay in touch with your leads and be more likely to close rates—without having to remember to follow up yourself.

Use an Automated Email Series

Any business should send an automated email anytime that a potential client signs up for a newsletter or provides information in exchange for a lead magnet. This said, however, a strategy that focuses on where the client is in the buyer journey is even more effective.

It can get complicated to write different types of automated emails for different steps in the buyer journey. And how do you automate emails in reply to how your potential customers have interacted with the emails you’ve sent already?

With Vertical Response, you can easily create an automated email series that powers this strategy.

Based on your customers’ interactions with emails you’ve already sent, you can automatically send the right email message to them to follow up and keep driving them toward a sale.

You can automate an email series campaign that’s designed to continue engagement, nurture relationships, and welcome new email newsletter subscribers.

Once you’ve set this up, Vertical Response does all the work for you. While you work in other areas of your business, the automated email series will improve clickthrough and open rates, eventually increasing your sales.

Personalize Your Emails

Another way to improve your close rates is to personalize your emails. If a customer feels that you’re writing directly to them, then they’ll be more likely to read your emails, trust you as an authority, and eventually purchase your product or service.

Vertical Response makes it easy to personalize emails. With the easy-to-use design software, you can add personal elements to each email.

Additionally, this solution provides you with data about your readers, such as their location, what device they use, where they choose to click on your email, and who opens emails.

The more information you have about your subscribers, the easier it will be to personalize your emails, which will build up your close rates.

All you need to do is use the Advanced Reporting Feature that comes with Vertical Response to compare data and customize your campaigns so that they’re more successful.

Make Great Landing Pages

No email automation campaign is complete without great landing pages. With these pages, you can capture leads, build brand awareness, and create buzz around a new product or service. Want your customers to take an action that eventually leads to better close rates?

Design great landing pages. With Vertical Response, you can use the Landing Pages creator to create stand-alone, attractive web pages that go along with your email campaigns.

Optimized for increased sales, these pages will completely transform your close rates.

Need More Information?

Now that you’ve learned about the best email automation ideas to improve close rates, you might need more information. Maybe you want tips on how to design specific pages to improve your close rates, or you want to learn about how to word your emails.

Whatever information you need, we can help. At Vertical Response, we’re experts when it comes to email automation and improving close rates.

We also offer Vertical Response, an easy email marketing solution for B2B businesses. Start your free trial now.

© 2021, Chris Duncan. All rights reserved.

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