According to the National Retail Federation, “Love is in the air this Valentine’s Day but consumers aren’t quite ready to shell out the big bucks for their loved ones as much as they were last year. The 2013 Valentine’s Day spending survey conducted by BIGinsight shows only a slight increase in expected sales this year with the average person planning to spend $130.97 on candy, cards, gifts and more, up from $126.03 last year. Total spending will reach $18.6 billion.”

If you want to capture a bit of the $18.6 billion for your biz and need some inspiration for your Valentine’s email marketing look no further than these 14 love-filled subject lines:

HomeDepot: Surprise Your Valentine with Flowers

Teleflora: ✿ Bouquet your beau this Valentine’s Day and save BIG! Meet the Sultry Salute Pack

Marine Mammal Center: Gifts for Your Significant Otter

Tastes of Chicago: Love at First Bite

ModCloth: ❤ 2/14 ❤ is coming! Order in time with free shipping.

Francis Ford Coppola: Treat your sweetheart (or yourself)!

Shutterfly: $10 just for you. XOXO Shutterfly.

Barneys New York:  Love, Barneys: Shop Valentine’s Day Date Looks

Wayfare Tavern: Wine and Dine With Your Valentine

Z Gallerie: Favorite Valentine’s Gifts

Burke Williams: Give the perfect gift this Valentine’s Day

Waits-Mast Cellars: 2/14 Valentine’s Day Special – 2 days only

David’s Tea: Sweet Gifts for Valentine’s Day

The NRF adds “four in 10 (40.7%) smartphone owners will use their handhelds to shop for gifts, and 46.9 percent of tablet owners will use their devices to purchase items, research gift ideas and more”, so make sure your emails are optimized for mobile.

Do you plan to send a Valentine’s emails this year? What will your subject line be? And will you use symbols like hearts and flowers?

© 2013, Contributing Author. All rights reserved.