VerticalResponse Blog

Email sign up forms can help you grow your email list, but what exactly are they, and how do they work for your business? We’ll answer those questions now:

What’s an email sign up form?

An email sign up form is an embedded or hosted web form you can place or link to on your website, blog, or social media sites so that a visitor can sign up to receive a newsletter or email. Typically, it’s a small box that asks for few fields including an email address. They may also be referred to as email opt-in forms, web forms, webforms, or signup forms.

Everything You Ever Wanted to Know About Email Sign Up Forms

Example of an Email SIgn Up Form from VerticalResponse








What’s the purpose of an email sign up form?

It’s a small, but a mighty tool used to collect permission-based email addresses. You may have noticed the emphasis on permission-based. That’s because when a visitor fills out a sign up form and asks to be added to an email list, they’re actively agreeing to be a part of your list and giving you permission to send them email. These contacts are priceless because they’ve specifically asked to hear from your business and are highly likely to open, read and click your messages. This results in more visits to your website, blog, brick and mortar location, and hopefully more sales.

Where should I put my email sign up form?

The more places you have sign up forms or links to them, the better. This includes all the pages of your website, blog, your business Facebook page and more. Here are some suggestions:

  • The top side bar of your website or blog (link and/or form)
  • In the top navigation bar (link and/or form)
  • The footer of your site (link and/or form)
  • A tab on your Facebook page (link and/or form)
  • At the end of every blog post (link)
  • On your “About Us” page (link and/or form)
  • All of your social sites (link)

In the examples below from organic skincare company, Birdy Botanicals, you can see how they prominently feature an email sign up form on their website, blog and their Facebook page.

Blog email sign up form example from Birdy Botanicals

What information should my email sign up form ask for?

Less is more when it comes to your form. Often, just an email address is all you need. However, if you want to personalize your emails or do any segmenting of your list, you may want to add a field for first name, state or other relevant information.

How do I get an email sign up form?

Most email service providers (ESPs), like VerticalResponse, offer either email sign up forms you can embed on your site or hosted web forms. In VerticalResponse Classic, you can find email sign up forms in your account in the Lists or Contacts section. You can quickly and easily customize your email sign up form and then post it wherever you like. And, once you have it on your website and other places, each time someone fills it out, their email address will be automatically added to your email list.

There you have it, everything you ever wanted to know about email sign up forms. You can create your own in VerticalResponse now and start growing your list today.

Have a question we didn’t answer? Share it in the comments and we’ll get right on it.

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  • Colleen Corkery

    Hey thanks!

    This is a new feature in the NEW VerticalResponse – Sign up forms aren’t embedded just yet, but they’re hosted on a landing page and you can find them in your account under Lists > Opt-in Forms.
    Sign up forms have always been in VerticalResponse Classic, and you can find customizable, embedded signup forms in your account there under Lists > Opt-in Forms.

    Hope that helps!



  • BB


    Nice new feature!
    Where do we find the embed code to add a sign up button to a website?


  • Brittany

    I have created an e-mail sign up form. How can I add a tab to my company’s Facebook page for the form?

  • Jill Bastian

    Hi Roy,

    The sign up forms become tricky when you add Salesforce into the mix. The issue is the that the sign up info goes right to your VR lists, which ordinarily is exactly where you want it. But with Salesforce you really want the info to go to your leads/contacts in SF, not in VR. So in this case you’ll want to use a web-to-lead form from Salesforce instead. That way all your data is in one spot and then you can pull it into a list in VR when you need it.

    Hope that helps!

  • Roy Nierenberg

    How can you put a link to a Sign up form in a VerticalResponse email and have the responses update your customer list in Salesforce? I know that there is an opt out field in Contacts and Leads. Would you put in a Opt in field in each of these as well?

  • Jill Bastian


    The sign up forms are coming very, very soon, but aren’t in the account yet. But when they are the live, non-profits will have them too.

  • Tunize

    I can’t find the sign-up forms under Contacts. Does this mean that the non-profit package does not have this feature?

  • Kim Stiglitz

    Hi Daniel,
    Sign up forms in the new VerticalResponse will be released in the next few weeks. You can share the URL for your sign up form nearly anywhere, and the ability to embed it (in WP or other places) is a feature that will come along soon after this release. We’ll have more on our VR Product blog in the next week or so. Cheers and thanks!

  • Daniel Levis Keltner

    Any date set for when the new VR email sign-up form will be released? Tell me it’s compatible with WordPress! 🙂

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