Are you running an eCommerce business? Then you should gear up for the holiday season as early as today. And one of the most important areas you need to cover is your search engine optimization (SEO).
Holiday shopping is a bit different this year because of the pandemic. People will continue to shop, but the battleground is now online.
Since the onset of the pandemic, eCommerce sales grew more than 30%.
This will likely continue for a while. The pandemic is driving an online surge in holiday shopping. Thus, you need to learn some of the best SEO tips that will keep your business a step or two ahead of the competition.
Continue reading below for some of the best holiday SEO tips you need to know.
The Mother of All SEO Tips: Start with Your Keywords
SEO and keywords are inseparable. Hence, you should start taking your SEO game a notch higher by updating your keywords.
Revisit your website’s traffic and check your current rankings and analytics. What you want to check are the pages that are doing fairly well. These are the pages that you should not touch.
Also, identify the pages that are not doing quite well in terms of traffic. Check the keywords in these pages and see which ones you can tweak or improve on.
Your goal is to integrate keywords that you can relate to the holiday season. You can use Google Trends as a guide for identifying some of the trending topics for the season.
Know What Your Market Wants
Aside from looking at the latest trends, you need to find out what your target market wants for the season. Thus, conduct a survey to find out what your local customers are looking for this year.
In your survey, identify the specific products they want for Christmas. Also, find out which of these products are a bit hard to find locally. Ask about the method of shopping or delivery they prefer.
How about safety measures? Find out their minimum standards in terms of safety measures. Additionally, determine the payment methods they prefer for the season.
Put Up Holiday Season Pages
You also need to up the ante in your SEO game by creating holiday season pages. The first order of business is to determine the categories that will work best for the season.
If your product offerings cater to each member of the family, you can come up with pages like “The Best Christmas Gifts for Moms and Dads.”
The same thing goes for children, of course. And if you wish to push it further, you can come up with a page containing discounted items for grandparents.
Also, you want to make sure that the key elements are foolproof for the holidays. This means the page titles and meta descriptions fit seamlessly into the season.
Use Social Media and Google Support
If your business is also on social media (as it should), you need to use the latter to promote your holiday pages. Your social media accounts, like Instagram, Twitter, and Pinterest, can serve as your visual search engine.
Do the same thing with your Facebook business page. Use it as a platform to share your holiday season pages.
Also, consider using Google and its different tools to your advantage. For starters, there is the Google Shopping feature that allows free product listings.
There is also the Google My Business option that lets retailers showcase their products via display messaging.
Re-Use Old Content
Keeping your content fresh and timely for the season is great. But that doesn’t mean you cannot get a little boost from your older content.
Practice re-using your old content by giving them a little twist. If you launched a Black Friday promotional last year, give it a little tweak and use it this holiday season.
Revisit the products that came with them and replace them with new ones. If you’re carrying items from other brands, review the ones that are not making any noise and replace them with the popular ones.
Reusing old content from last year will save you time and resources. It will keep you from creating completely new pages.
Focus on Speed and Mobility
As customers will place their orders left and right, you need to provide top-notch service. You can only do so if you focus on optimizing your site for speed and mobile use.
Though these two are non-negotiable in SEO, we cannot remind you enough of their importance, especially during times wherein website traffic is heavy.
Thus, check the speed of your website and see if it can accommodate the traffic this holiday season. Do the same thing with your mobile website. Keep in mind that the majority of online shoppers use their mobile phones for buying stuff.
You should also consider automating your email responses for your Christmas campaigns. This allows you to respond to customer inquiries faster.
Pay Extra Attention to Customer Reviews
Last but not least in our SEO tips for the holidays is staying on top of your customer service. This means paying extra attention to customer reviews and feedback.
Manage customer reviews as meticulously as possible. You can use online software that helps you track any new reviews that customers post on your site.
You can assign someone to monitor your website and social media profiles. They should keep watch of any negative reviews and act on the complaints accordingly.
Having too many bad reviews will reflect badly on your online rankings. But if you can address the concerns fast, you can retain the customers and turn things around.
Let’s Work on Your Email Marketing Needs this Season
By following these holiday SEO tips, you can increase your site’s visibility and attract new leads for conversion. And if you need to work on your email marketing but you already have a lot on your plate, we will gladly help you out.
We offer email marketing solutions that you will find useful during the holidays. Connect with us and sign up for a free trial today!
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