In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse, shows you how build an effective media list quickly and easily. With a little help from the Internet and Excel, you can discover and organize key reporters, writers and bloggers that can help spread the word when you have big news about your product or service. Here’s how:
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