I just got an email from the fine folks at MMA SmartBrief. They send a bunch of newsletters and apparently I’ve not opened this one in some time. This one I did, something about the subject line got me: Last Chance to Stay Informed

Last chance? Of course I’m going to click on this. Why? Because we’re always interested in mobile marketing and I won’t remember to do it any other time.

This is a nice way of getting your email marketing list re-interacting with you and making sure you’re sending email to the peeps that want it. BAM!

Email marketing, customer engagement

Great way to get me thinking I’m gonna miss something if I don’t act!


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