VerticalResponse Blog

Segmented lists get more engagement. The open and click results are likely to be higher since the email message can be more directly targeted to a certain group of people. To make this best practice easier, we are excited to introduce our new Advanced Search tool.

This update allows for campaign activity-based segmentation, which means, you can segment your contact list based on a set of predetermined parameters related to opens or clicks. You can access this email feature on the Contacts page.

Watch a 2-minute demo.

New Feature List Segmentation

There are three selections you can make:

Search

  • People who opened
  • People who did not open
  • People who clicked
  • People who did not click

Logic

  • Any email
  • All emails
  • Specific emails

Time frame

  • In the last 7 days
  • In the last month
  •  In the last 6 months

New Feature List Segmentation

For quicker list generation, ‘Recommended Searches’ is available at the top right-hand rail. You can generate the list by clicking on the name of the search.

Once the results from your search appear, you can:

  • Sort by First Name, Last Name, Company, City, or State/Region
  • Remove any fields
  • Save the search as a new segment
  • Add the contacts to an existing list

New Feature List Segmentation

This level of segmentation can be of great use, especially if you manage a large number of contacts.

Ways You Can Use Segmentation

Here are just a few ways you can take advantage of this new feature:

  • Reward customers who have opened all emails by sending a special offer.
  • Find all customers who haven’t opened an email in the last 6 months and send them a re-engagement email.
  • See who has never opened any emails and consider scrubbing them from your list.
  • Identify subscribers who have never clicked after opening an email. Send them a follow-up asking if they are looking for different content.

Take advantage of Advanced Search’s deeper level of segmentation and watch how your engagement improves.

© 2015 – 2018, Linzi Breckenridge. All rights reserved.

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