New features: Preview text, comparison report and add contacts
The newest release of VerticalResponse is live and ready for you to check out its newest features:
Hidden Preview Text
Sometimes referred to as snippet text, or a pre-header, the Preview Text is the short line of copy displayed in your subscriber’s inbox along with From Name and Subject Line.
This text is typically pulled from the body of the email if not specifically defined. Think of the preview text as an alternative subject line. It’s another opportunity to convince subscribers to open your email which is why you want to use the space wisely and avoid repetition.
When creating your email in VerticalResponse, now you can designate the preview text under the Header Settings.
This customized text will display in your subscribers inbox only, not in the body of the email. Note: Preview text is not supported by all email apps. Depending on browser size and subject line length, the amount of preview text displayed varies.
If you’ve collected contacts from an event or a paper list at the register, you can now quickly add these names and email addresses on the Contact page. Simply add your new subscribers information, select the list you want to add them to, and then click ‘Save.’
Another new feature allows you to quickly fix invalid emails. Once you upload a list, VerticalResponse will display any contacts not added. Here you can easily correct the addresses and click ‘Save.’
Easily see how your email campaigns are performing compared to one another. To view this comparison, choose a sent email campaign and scroll to the bottom of the results page. Here you will now find a bar graph of up to seven of your most recent campaigns including open and click rates.
To view more campaigns, click the ‘Download Reports’ button to get a comparison of your past 50 campaigns and stats.
To read more about new features and updates, check out the Product Updates category.
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