According to Wikipedia, email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ The key phrase says it all here: ‘Groups of People.’ Similar to other areas of marketing like social, mobile and even print, connecting with your core audience is essential for success, especially as you’re getting your business off the ground.

And in today’s digital age, if you want to build a following, a sign-up form is a must-have as part of your strategy for acquisition and retention.

Say Yes to Sign-up Forms

Sign-up forms allow customers to ‘sign up’ to receive more information about your business and stay up-to-date on your company’s latest products and services. A useful tool to build your email marketing list, sign-up forms can be used across a multitude of marketing channels including most popular social media platforms as well as your website or blog.

In the video below, we show you how easy it is to setup and customize a sign-up form in VerticalResponse to fit your specific business needs.

If you’d like to check out sign-up forms for yourself, sign up for a free account today!

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