One of the list building tactics that we have discussed on the blog before for your email marketing is to partner with another business and feature each other in your email newsletter. I saw this Facebook message from one of our customers last week and thought it was a fantastic example of how you could do the exact same thing to build your social media following. Satya Jewelry is a New York based jewelry design company.

They partnered with Buddha Nose, a New York organic body care store. They launched a Facebook-only campaign, that offered $100 from each business in a sweepstakes. All you needed to do was give them an email address, first name, last name and birthday month to be entered. They created an opt-in form and posted it on each one of their Facebook Fan Pages with a little description to introduce the other business to their current followers. Everyone who entered was encouraged to become a fan of the other business on Facebook and agreed to be added to both Satya Jewelry & Buddha Nose’s email marketing list.

Have you tried partnering with another business? Did you find any success?

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