Small business marketing
A New VerticalResponse for Salesforce is Coming Soon
A new VerticalResponse for Salesforce is coming soon. In this post, we share a sneak peek at three of the features you can expect.
Small business marketing
VR for AppExchange How to Do Everything
Are you new to VR for AppExchange or a veteran user who has questions? Have no fear, the VR for AppExchange How to Do Everything site is here to help. The VR for AppExchange How to Do Everything site is designed to...
Email Marketing
How to Collect Lead Info When You Give Something Free
Every business wants to get more email marketing leads right? We all need more exposure to potential and more customers to grow our businesses. One idea to get more leads in the door is to give something away for...
Small business marketing
Using the Custom Email History Object
I’m writing this blog post while eating turkey and mashed potatoes, so my apologies in advance if I accidentally drop any food into the article. As noted in my last blog post, VerticalResponse tracks opens, clicks,...
Small business marketing
How to Create a Cross Object Report
As advanced as Cross Object Reporting might sound, it’s actually a fairly simple concept. All that’s involved is setting up a custom report type – which I’ll describe how to do later in this post –...
Small business marketing
Marketing to Non-Responders
As a Marketing Manager, I’m always looking for new ways to reach out to the folks who are unresponsive to email marketing campaigns, you know the ones who don’t open OR click? Did you know that...
Small business marketing
Sharing Content with Email Templates
Here at VerticalResponse, we’re pretty keen on not wasting time and energy by re-inventing the proverbial wheel. I’m sure you already know how great it is to share account information throughout your company using...
Small business marketing
An Easier Way to Update Statistics…Post Launch
Along with the major changes to the app, we’ve also made some minor tweaks on existing functionality. Here’s a subtle change we’ve made but I’m pretty sure it puts a smile on many of your...
Small business marketing
How Many Leads Does Your Email Convert?
A VR friend (and power user) Tricia Reilly of Bluebird Marketing recently posted a blog post “Measure the true impact of your campaigns.” She explains how using Custom Report Type to create a report...