Small Biz Social Secrets – Episode 5: Mike Simonsen [VIDEO]
We’re excited to bring you our fifth installment of the Small Biz Social Secrets video series. This time we’re chatting with Mike Simonsen, CEO of Altos Research. In this video, Mike shares how social...
BlogWorld Expo: 8 Tips for Creating a Top-Notch Blog
I attended Blogworld 2012 in New York a couple of weeks ago – it was a blast! Blogworld is a fantastic opportunity to meet luminaries in the online world, connect with friends old and new, and learn the...
Tap into Kooky Holidays to Engage Your Readers
We’re all aware of the usual national holidays and most of us seize the opportunity to send out holiday related email campaigns or blog posts such as this one. But are you aware of all the random, specialized...
Blogosphere Facts – Can You Handle the Truth?
Did you know that the earth isn’t just comprised of four hemispheres, but there’s actually a fifth we’re living in? It’s called (cue dramatic music) …the Blogosphere! Did you also know that “blogosphere” is a real...
BlogWorld Expo: 10 Steps to Engaging Online Influencers
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the first in a series of posts on their learnings from the conference. A recurring theme at...
5 Ways to Feature A Customer in Your Marketing
We’ve been having some really good luck in our marketing campaigns when we feature a customer. It’s always great to have customer testimonials since the best way to sell your product or service is to...
Non-Profits Can Rule the Social Media World
Small businesses can use a bevy of marketing tools that can help bring personality and engagement to an online conversation with customers. However, non-profits organizations have always had to be cost conscious...
Start Blogging! 10 Reasons Why You Think Time Wasted Might Be Time Well Spent
Yes it’s true, if you are considering a blog for your business, or revisiting one you haven’t posted to in a while, there is a time commitment…but DON’T RUN AWAY FROM READING THIS! First and...