Make sure your next event email brings in guests by using this handy cheat sheet.
Have you tried using the first person in your CTA copy? Inserting an "I" instead of "you" may boost email clickthroughs and conversions.
Looking for ways to grow your email list? Here are 29 places where you should include or promote your sign up form.
A/B testing helps you send better emails by providing insight into what resonates with readers. Start by testing these four elements.
Once in a while your emails need a refresher. You want to do this periodically to keep customers interested.
A series of do's and don'ts for nonprofit: Fundraising email fundamentals.
Use email to announce a new retail product. Craft the promotion according to these guidelines to get customers excited about the launch.