You’re invited: 6 tips for creating attendance-boosting event emails
Make sure your next event email brings in guests by using this handy cheat sheet.
3 reasons why you should write CTAs from the reader’s point of view
Have you tried using the first person in your CTA copy? Inserting an "I" instead of "you" may boost email clickthroughs and conversions.
5 A/B tests you can start running today
A/B testing lets you see what’s resonating with your customers and what isn’t. Start running these five tests, and learn how you can improve your email marketing.
5 tips to improve nonprofit emails
More and more nonprofits are using email marketing as a fundraising tool. To maximize your marketing efforts, here are five tips to improve your emails.
Create CTAs readers can’t resist
Test your way to the perfect CTA. One of our email experts explains how.
29 ways to collect email addresses for your newsletter
Looking for ways to grow your email list? Here are 29 places where you should include or promote your sign up form.
Improve your email performance with these 4 A/B tests
A/B testing helps you send better emails by providing insight into what resonates with readers. Start by testing these four elements.
Fresh start for 2017: 8 steps to spiffing up your email campaign
Once in a while your emails need a refresher. You want to do this periodically to keep customers interested.
The do’s and don’ts of email campaigns for nonprofits | Part 3 of 4
A series of do's and don'ts for nonprofit: Fundraising email fundamentals.
3 Tips for Retailers Promoting a New Product via Email
Use email to announce a new retail product. Craft the promotion according to these guidelines to get customers excited about the launch.
