It’s the law: 7 email marketing rules you should know
We break through the jargon to help you understand the CAN-SPAM Act, a law that governs email marketing.
3 reasons why you should write CTAs from the reader’s point of view
Have you tried using the first person in your CTA copy? Inserting an "I" instead of "you" may boost email clickthroughs and conversions.
Social media: What small business owners need to know
Bust social media myths, learn what makes for a great social media post and more in our free webinar.
5 survey questions that can improve your service business
The best way to serve your clients is by asking for their feedback. Create a survey that includes these five questions to better met their needs.
40 sun-sational subject lines for summer
As the weather gets warmer, everyone’s thoughts turn to fun in the sun. But if you want to stay in business, your email marketing doesn’t get a summer vacation. We’ve got some hot takes to help you turn up the heat...
5 A/B tests you can start running today
A/B testing lets you see what’s resonating with your customers and what isn’t. Start running these five tests, and learn how you can improve your email marketing.
How salesy should your newsletter be?
Ready to keep email newsletter subscribers engaged and buying? Learn how to strike the right balance between sales copy and news they can use.
Small business spotlight: Performance Physical Therapy
Learn how Performance Physical Therapy uses fun, personality-filled emails to put patients at ease and keep business healthy.
20 subject lines + 4 tips for Mother’s Day emails
Mother's Day is almost here. Celebrate Mom in style with these email tips and subject lines.
How to use email marketing to adapt to Facebook’s new algorithm
With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most...
