Email Marketing
VR Email Tests That Could Boost Your Results, Too
Here are 3 email tests we've done at VerticalResponse, the results, and some things you can learn from and implement, too:
Small business marketing
Optimize Your Website’s Content to Improve Visibility
When it comes to optimizing your website content there are more than a few factors to consider. The first goal is to get people to visit your site. Next, you’ll want to keep visitors engaged for as long as...
Small business marketing
How to Get Inspired & Kick Writer’s Block to the Curb
How can you force inspiration and enticing copy to spill out onto a campaign or blog? With persistence and advice from the pros, which I've outlined below.
Social media marketing
Promos So Fine, They Blow Our Minds
“Oh promos, you’re so fine, you’re so fine, you blow our minds! Hey promos!” – Like a catchy tune, a good promotion has the opportunity to successfully stick in the eyes, ears and mind of an eager...
Small business marketing
25 Holiday Subject Lines that Dazzled Our Inboxes
As the autumn season leaves, the winter chill brings with it happy holiday vibes and big spending, especially after Nov 1. For business owners, you’ve usually already been prepping for months: ordering large...
Small business marketing
2 Subject Lines – One Winner
I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...
Small business marketing
Social Media Didn’t Kill Blogs: 5 Reasons Blogs are Still Cool
In June the VerticalResponse marketing team presented a “Quick Tips for Effective Email Marketing and Social Media Copywriting” webinar, and received some great questions from the audience. Most...
Small business marketing
Email Marketing and Italy; a Comparison
I was on an Italian vacation (my favorite place in the world) pondering what I do for a living – teaching the art of email marketing so that small businesses can use it to grow – and I started to draw...
Small business marketing
Father’s Day Spending is On the Rise + 19 Subject Lines to Make Dad Proud
Good news for retailers (and dads!). Father’s Day spending’s on the rise this year, and is expected to reach almost $10 billion (projects the National Retail Federation). So how can your business get a...