Email Bloopers: Read This Before You Hit ‘Send’
We live in an ultra fast-paced world. Sending texts, IMs, and e-mails from our smartphones has become commonplace. But with all this speed, are we sacrificing quality business communications? Let’s look at a...
Get Your Content to Stand Out from the Crowd
We’re smack-dab in the golden age of content marketing. Everywhere you look, there’s a webinar/podcast/blog post telling you to jump on the bandwagon and produce engaging, relevant content and your...
Gain More Credibility with a Customer Case Study
You know that your company is awesome at what it does, but just because you say it doesn’t automatically mean everyone will believe you right away. When it comes to successful marketing, you need to both shout from...
You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
In the movie Jerry Maguire, Jerry expressed his love in a long-winded speech to Dorothy and her reply was the simple phrase: “You had me at hello.” Your subject line can do the very same thing for your...
The sweet smell of a subject line
One could argue that content or design are the most important components of your email, however, it's your subject line, that takes the cake. Test these techniques to concoct the best smelling subject line.
The Secret to Content Optimization for People and Search
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and...
Content Your Customers Actually Care About
Content marketing seems to be all the rage right now, right? But as it turns out, businesses have been using content to give customer-value for over a hundred years. Here’s a great example: In 1904, Jell-O...
How to Write Effective Website Copy
You know the feeling. You’re staring at a blinking cursor on a blank screen, trying to figure out how to get your website visitors excited about your product or service. It sounds easy. After all, who knows your...
Copywriting Cheat Sheet: How to Write for Email, Social and the Web
Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet. Now we don’t normally condone “cheating,” but when it comes to writing...