Writing for the Web (It’s Not What You Learned in English Class)
One of my best friends is a dentist who is about to open her own private dental practice. I received a frantic call from her the other day: “I’m building my website, but I have no idea how to write anything for it....
Bite-Sized Social Media Marketing
When it comes to social media, bigger isn’t always better. Visitors like short, crisp interactions that get straight to the point. Social media software expert Jeff Bullas recently wrote a compelling article...
Create SEO Goodness For Your Site Now
Was your site affected by the Penguin and Panda updates? If you answered yes, read on for a few fast tips on how you can create SEO goodness for your site.
Build a Content Marketing Calendar, Customers Will Come
There’s someone I’d like you to meet! My biggest frenemy in the world: Procrastination. Oh wait, you two have already met? Of course you have, procrastination gets around, am I right? And, when it comes...
International Content Marketing Dos & Don’ts
International waters… have you dipped your toe in them, not just personally, but for your business? Gaining global customers and/or an international audience is extremely exciting, but doing your homework is vital...
Writing press releases: 8 do’s and don’ts
Drafting a well-written press release isn’t something that requires a PR degree.
11 Small Words that Crowd Your Copy
We talk about copywriting at VR because it’s integral to any marketing. Whether you’re writing an email, website copy, online ad, Twitter Tweet, Facebook post, or blog post, you’re communicating...