Small business marketing
5 Ways Your Email Marketing is Like a Marriage
I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary...
Small business marketing
Lifecycle Marketing: What it is & Why it’s Important to Your Business
Lifecycle marketing (i.e., contacting customers based on where they are in the contact and purchase process) is getting lots of attention in many businesses. In fact, it’s so important that at...
Small business marketing
We Want You Back! Winning Back Customers That Have Left You
I got an interesting piece of direct mail the other day from a company we used to do business with. It was in a rather large box that had “Perishable” printed on it. Was I curious? You bet. I dug in. It...
