Email Marketing for this Holiday Season
It’s nearly that time of year: frosty mornings, football on the weekends and the holiday frenzy we all love. If that last statement is difficult to take, or you suddenly gulped when you realized it’s...
11 Spam Words to Avoid in Your Subject Line
An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...
Email Delivery: 6 Tips for Delivering B2B Email
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 2 of our ongoing email deliverability information which focused on Email Delivery: How Your Email Looks in Different Email...
Email Delivery: How Your Email Looks in Different Email Clients
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 1 which focused on Authentication, Reputation, Feedback Loops and Bounced Email. Today she’ll be talking about Email Rendering....
Email Delivery: Authentication, Reputation and Feedback Loops, What it All Means
Our Email Delivery Manager, Kiersti Esparza, has written a few blog posts about how we get your email into your recipient’s inbox. From the time you click “launch”, there’s a ton of hard...
Deliverability and Your Email Campaigns – What You Need to Know
As legitimate email marketing senders, we all get frustrated when we get unsolicited email clogging up our inboxes. It’s not only infuriating it’s time consuming as well. On top of this, phishing and...