Why You Should Include an Opt-In Form in Your Email Messages
Every business is focused on building their lead lists, their customer base, their email marketing lists and their social media followers. And chances are that you’re sending out email campaigns. So you might...
How to Read Your B2B Customers & Close Deals
When you are selling to a business, you need to read your customers and prospects to make the most out of a deal. Once you know their habits and buying patterns, it’s a good idea to make notes in your CRM...
Join Us On Twitter To Talk Social Media + Email Marketing!
One of the things I love about social media is that there is always something new coming around the bend. One of the newest innovations are ‘Twitter Chats.’ These are live, up-to-the-minute streaming...
Interview with Janine Popick on XLRQ Radio – Embrace The Noise
I was lucky enough to be interviewed by Michael Scott, one of the leading Internet Broadcast producers in business communications (plus he’s got a great voice to boot!) He’s got over 20 years of...
How to Create a Successful Email Newsletter – Webinar Q&A
We had a fantastic turn out for our How to Create a Successful Email Newsletter webinar recently, thanks to everyone who attended. There were so many great questions that we couldn’t answer all of them, so...
Great Example of How to Use Direct Mail Postcards
With all of this talk about social media and email marketing these days, we sometimes forget about the “old school” way of marketing. Direct mail still works for a lot of businesses so you...
Restaurants & Bars: 5 Ways to Use Twitter & Facebook
We get this question all the time, “I’ve got a restaurant or a bar, and I send out my weekly or monthly email marketing newsletter, but what should I be posting to Twitter and Facebook?” Social media...
5 Tips for Winning Back Customers
If you’ve got customers that have never left you for another competitor good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new...
Use Buttons Instead of Links and Increase Your Clicks
There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of...