Social Media 101: Managing your social media presence

February 17th, 2017 | by Contributing Author

In today's "instant gratification" marketplace, consumers are turning to social media for quick, easy research and communication

3 questions to ask before you create a Facebook Ad

January 10th, 2017 | by Contributing Author

Facebook ads can be effective, but you need to ask some questions before you jump in. We provide answers to those questions to get you on the right track

How to effectively use Facebook Ads + email

January 5th, 2017 | by Contributing Author

How do you successfully use Facebook advertising and email together? Use this strategy

A guide to advertising on Facebook

December 23rd, 2016 | by Contributing Author

When it comes to social media, small businesses lean heavily on Facebook. And with good reason: That’s where the customers are. We created an in-depth guide to advertising on Facebook to help you get started

The best ways to promote your small business event

February 23rd, 2016 | by Contributing Author

From ribbon-cuttings to charity auctions, every business wants to draw a crowd to its event. Here are a few tips to spread the word quickly and easily

Have You Gotten Your Facebook Privacy Checkup?

June 16th, 2015 | by Contributing Author

In this episode of Tips in 2, we provide some insight into what Facebook is doing to squelch privacy concerns with an overview of the Privacy Checkup feature

What Do Facebook’s News Feed Updates Mean for You?

April 23rd, 2015 | by Contributing Author

Facebook introduced three changes that aim to deliver the right mix of updates to users News Feeds

How to Create a Call-to-Action on Your Facebook Page [VIDEO]

April 17th, 2015 | by Contributing Author

The aptly named call-to-action is a new feature that allows people who visit your Facebook page to take one of seven different actions by clicking a button

Facebook Launches ‘Relevance Score’ for Ads

February 17th, 2015 | by Contributing Author

Facebook will rate your ad based on relevancy. Find out what the score means to you

Facebook Releases Smart Content Tools & Improves Analytics

December 23rd, 2014 | by Contributing Author

Facebook has rolled out some new content features and an analytics update that small business owners can benefit from