Google+ Local and Google Places, What’s the Diff?
Got a local biz? You need to be listed in Google+ Local so it's easily found when anyone searches for your business name or your keywords.
Advertise Your Local Business Using Google AdWords Express
In June 2011, Google launched AdWords Express, a pay-per-click online advertising solution geared towards local businesses. It’s so simple to use that you only need to enter your business name, select a...
Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. A blog may be your most prized content marketing asset (aside from email...
5 Must-Knows for SEO
Search algorithms seem to change more frequently than the latest fashion trends. Although the Panda and Penguin updates have received lots of the attention lately, experts say that Google alone makes adjustments to...
Google & Social: A Cautionary Tale
Google’s recent acquisition of Wildfire was just the latest in a long series of big moves made by the search giant in their quest for prominence in the social sphere. But it was the first significant one in a...
6 Steps to Getting the Most Bang For Your PPC Bucks
Search isn't an exact science, but just like with SEO there are techniques to optimizing your SEM/PPC efforts. Here are just a few of them to get you started on the right foot.
Why is Google’s Logo Blacked Out Today?
You may have gone to Google today and got a bit of a surprise, the site’s logo is blacked out. Wikipedia and many other sites also have their home pages altered. What’s going on with this? It’s an...
What the Heck is Google+ and What Does it Mean For My Business?
Now that Google+ is beginning to open to the public I thought I’d get my social media manager, Ellery (first VerticalResponser to join Google+), to give me a rundown of what it’s all about. Another...
The Scoop on Google’s +1
You’ve heard of the term “my +1” right? Well, Google recently introduced a new function with the same idea. According to Google, +1 is shorthand for “this is pretty cool” or “you...
VerticalResponse for Google Apps: Now Available on the Google Apps Marketplace
I’m super excited to announce some really great news, VerticalResponse is one of the first software companies to be a part of the new Google Apps Marketplace with our new product VerticalResponse for Google...