Social media and your business: Choosing the best platform
These principles will help guide you in selecting the right social media platforms for your small business.
4 advanced tips to optimizing your LinkedIn business page
A list of advanced tips to make sure you’re getting the most out of your company’s LinkedIn page.
Social media 101: Managing your social media presence
In today's "instant gratification" marketplace, consumers are turning to social media for quick, easy research and communication.
No Time to Maintain a Business Blog? Use LinkedIn Instead
Use your already established LinkedIn page as a company blog.
![Understanding Your LinkedIn Company Page Analytics [VIDEO]](https://blog.verticalresponse.com/wp-content/uploads/2015/08/linkedindata2.png)
Understanding Your LinkedIn Company Page Analytics [VIDEO]
Understand the data behind your LinkedIn Company page. Keeping an eye on these analytics helps you grow your audience and offer content they find interesting.
3 Influencers to Follow When Building Your Brand
Follow these 3 LinkedIn influencers to get tips and tricks for how you can create a consistent brand voice for your company.
5 Ways to Use LinkedIn for B2B Marketing
Check out these five ways to use LinkedIn to enhance your B2B marketing.
LinkedIn Launches Notification Center for Company Pages
To provide additional value to company pages, LinkedIn has launched a new notification center allowing businesses to monitor their updates and mentions more effectively.
![Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]](https://blog.verticalresponse.com/wp-content/uploads/2014/07/jasonmillermagicatball1.jpg)
Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
Jason Miller, Sr. Content Marketing Manager at LinkedIn, shares his thoughts on using LinkedIn Sponsored Updates.
How to Set up LinkedIn Sponsored Updates
LinkedIn's focus on content marketing includes the option to sponsor updates, which should be part of your social media strategy. Here's how to set them up:
