Aim to reach more people, but don't send one email message to everyone. Here's why list segmentation at the campaign activity level makes sense and is easy to do.
Want to improve your email marketing response rates? Consider segmenting your list. Here are some ideas for smart list segmentation.
Small business marketing
Here at VerticalResponse, we've seen businesses who have "won back" as much as 2 percent of their customers with the right segmentation, messaging and offer. I've rounded up five easy tips that you can use right...