Product Updates
New Feature: Email List Segmentation [Phase 2]
This update allows for contact-based segmentation, which means, you can segment your contact list based on a set of predetermined parameters related to name, phone number, age, custom fields, and more.
Email Marketing
List Segmentation By Campaign Activity: Why Do It and How to Get Started
Aim to reach more people, but don't send one email message to everyone. Here's why list segmentation at the campaign activity level makes sense and is easy to do.
Email Marketing
Improve Your Email Response Rates with List Segmentation
Want to improve your email marketing response rates? Consider segmenting your list. Here are some ideas for smart list segmentation.
Email Marketing
The Advantages of Segmenting Your Email Lists
By targeting specific groups aka segmenting your email lists, you can greatly improve the effectiveness of your email marketing campaigns.
Small business marketing
iMedia Connection: How to Win Back Old Customers via Email
Here at VerticalResponse, we've seen businesses who have "won back" as much as 2 percent of their customers with the right segmentation, messaging and offer. I've rounded up five easy tips that you can use right...
Small business marketing
Great Re-Marketing from Rue La La
It seems like such an easy thing to remember to do, but even the best of us forget to do it. That’s right, segment our customers by what they bought last, and offer them more. The daily deal site Rue La La...
Email Marketing
Unresponsive Email Recipients? Re-activate Them!
I bet you have people on your email marketing list that have never opened your campaign or clicked on a link – or at least haven’t in a long time – yet they haven’t bounced nor unsubscribed....