Email list maintenance may not sound as fun or rewarding as sending emails, but it's just as important. Here are some best practices for you to follow.
We break through the jargon to help you understand the CAN-SPAM Act, a law that governs email marketing.
With new regulations governing the European Union, see how to navigate the tricky balance between reaching target markets and respecting personal data.
Looking for ways to grow your email list? Here are 29 places where you should include or promote your sign up form.
Here are four things you should know about Canada's anti-spam legislation (CASL) that goes into effect July 1st.
Developing an email list is perhaps the most essential task facing an email marketer. We've compiled 105 way to build your email list from scratch.
If you're using an email sign up form for the first time, or you’ve been using one forever (good for you!), make sure you follow these three golden rules for every sign up form: