As email marketing celebrates the Big 4-0, find out why it's still one of the most valuable promotional tools small business owners have.
See how Polka Dot Parlor built an email marketing program from scratch and started connecting with more customers than ever.
When cultivating customers from awareness to purchase, consider what a strong email marketing funnel can do for you.
We break through the jargon to help you understand the CAN-SPAM Act, a law that governs email marketing.
As a small business owner, you work hard to create relevant content that engages your customers. But how can you get them to share it with their family and friends? One thing’s for sure: You can’t afford to sit...
Understand and master these three approaches to make your online marketing plan come together beautifully.
Surprise and delight customers with these creative email campaign ideas for 2016.