The ABCs of A/B testing | How to base your subject lines on science
You can create more impactful email subject lines and increase open rates by A/B testing copy. Here's how to get started.
Announcing the Subject Line Slam Dunk contest
When subject lines face off, you win. We’re A/B testing eight subject lines, knockout tournament style, to find out which one is best. Vote today!
Improve your email performance with these 4 A/B tests
A/B testing helps you send better emails by providing insight into what resonates with readers. Start by testing these four elements.
Email marketing best practices: Testing your emails before hitting send
What does it take to put together an email? How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email...
Email Testing 1,2,3 – How to Get an A+
When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. However, testing,...
Is Your Email Marketing Holiday Ready?
Black Friday, Cyber Monday and Small Business Saturday are just days away, and the intense weeks of holiday shopping and spending still to come, makes email marketing a must. Our customer email data shows that...
Effective Tests We Should All be Conducting – But Probably Aren’t!
Imagine that Dorothy, Tin Man and Scarecrow are sitting in on your next email or website marketing meeting. “I don’t like this website, it’s dark and creepy!” exclaims Dorothy, “Do you think we’ll see any wild...
How to Get Executive Buy-in for a Testing Program at Your Company
As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or...
The Results Are in! Takeaways from VR Email Tests: CTA Edition
We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...