Take a Walk into a Testing Wonderland
The word “test” has a natural, negative connotation – it can evoke fear, anxiety, and/or spontaneous outbursts of crying (or maybe that’s just me?), and there’s even a technical term...
Email Marketing Tips from a VR Insider
Pssst! Wanna hear the low-down on VerticalResponse? As the newest VR Marketing Coordinator, and your personal VR insider, I have some fresh-faced findings I think you might find interesting. I took what I learned...
Call to Action Test – Which Got More Action?
The quickest way to improve your email marketing is to test and see what works and what needs improvement. It’s easy to do, and you can test anything in your email – subject lines, images, copy,...
iMedia Connection: In Email Marketing, Testing Never Stops
I recently guest blogged for iMedia Connection, and featured a post called In Email Marketing, Testing Never Stops. We all know testing is important for email marketing, but where do you start? Read the post to...
A Surprising Marketing Test & The Results
As email marketers, we’re constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim Stiglitz, recently tried a few tactics with an email we...
Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
New Features: Improved Seed Lists & Merge Field Testing
Back in March we launched our big Email Creation Upgrade which provided tons of new enhancements to make creating your email marketing messages easier and faster. At the time of launch one feature that wasn’t...
Free Guide: Email Marketing Resolutions for 2010
We’ve already given you your Small Business Checklist for 2010, and so what that it’s already February. Here’s your Email Marketing Resolution list (yep, add this to your long list of resolutions) for...
5 Easy Things to Test to Get a Better Response in Your Email Marketing Campaigns
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you...