The Power of Surprise as a Marketing Tool
Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Now...
Customer Service Ideas – 3 Ways to Wow
When was the last time a company did something that made you think, "wow" that was great customer service?
Customer Satisfaction is Not Dead
According to Wikipedia, customer satisfaction, a term frequently used in marketing, is a “measure of how products and services supplied by a company meet or surpass customer expectations.” If you have...
Have Fun with Your Confirmation Page!
Here’s a great example of a fun confirmation page with just a photo and a bit of text! There’s nothing better than getting your customers to smile after they’ve spent money with you. It gives them...
5 Examples of How Being Transparent Is Good for Business
Years ago businesses would scoff at the idea of being transparent. Businesses were scared to air any dirty laundry even though we all know every business has some. If you read the post Your Brand is Everything You...
Have a Great Risk-Free Offer & Get Great Word of Mouth
Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns. To get a risk-free offer off the ground,...
