Small business marketing
The Power of Surprise as a Marketing Tool
Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Now...
Small business marketing
Customer Service Ideas – 3 Ways to Wow
When was the last time a company did something that made you think, "wow" that was great customer service?
Small business marketing
Customer Satisfaction is Not Dead
According to Wikipedia, customer satisfaction, a term frequently used in marketing, is a “measure of how products and services supplied by a company meet or surpass customer expectations.” If you have...
Small business marketing
Have Fun with Your Confirmation Page!
Here’s a great example of a fun confirmation page with just a photo and a bit of text! There’s nothing better than getting your customers to smile after they’ve spent money with you. It gives them...
Small business marketing
Have a Great Risk-Free Offer & Get Great Word of Mouth
Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns. To get a risk-free offer off the ground,...