Take a Tip from Restaurants on Email Marketing & Social Media
If you’ve got a business that requires getting the word out to customers on a daily or weekly basis, using email marketing with social media can lead to a winning combination. One industry that can thrive on this type of combination is the hospitality industry and specifically restaurants. Because of the “up-to-the-minute” nature of these three marketing vehicles, it’s perfect for this perpetually changing business. Let’s take a look at some great examples.
You are probably using email marketing to announce chef specials, menu changes, special events and parties and send emails weekly or monthly. Too many restaurants don’t keep up with their customers during the year, then start jamming emails out to them in the holiday season for large parties and events. Remember, events happen all year long so you’ll need to stay in front of them at all times. Email is also a great way to build your social media lists. To build your Twitter list make sure you tell your email marketing recipients in your emails to follow you on Twitter. Include a link to let them know they’ll be able to get your daily specials, then watch your Twitter list grow! You also might want to include a message in your bill holder to sign up for your email list AND follow you on Twitter.
I bet if you run or work in a restaurant and run daily specials, one of your top telephone requests is “What type of soup do you have today?”, or “What are your specials?”. This can be maddening especially if you’re busy. Twitter to the rescue! This is a perfect application for 140 characters. One important note: keep your Tweets to 10-20 characters less than the 140 characters allowed on Twitter. This will allow for others to ReTweet your post. Then your message will get in front of new people who might also end up following you.
If you have daily specials that won’t fit into Twitter’s character limitations, you can include a link to your specials or post them on your wall on Facebook. You can also use the “events” feature to post special pairings and tasting events. And have the chef post that she just went to the farmer’s market and is preparing something special for the evening with a picture of the dish.
You don’t need to have a restaurant to put these great ideas to work for your business, especially if you’ve got things that change a lot on a day-to-day basis. This is a great way to combine all of these great things to get more business coming in your door.
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