As the VerticalResponse SEO Manager, I recently attended and returned from a jam-packed week at Search Marketing Expo Advanced. I’ve also brought back the latest updates from everyone’s favorite search engine, Google. Matt Cutts, Head of Webspam at Google was the keynote speaker for a You & A session hosted by Danny Sullivan.
Here are a few points Cutts touched on, which goes into more details in the video.
- There hasn’t been a Penguin Update since October 2013. As a reminder, Penguin is the Google algorithm update that goes after poor quality backlinks, so if you’ve been doing some clean up and haven’t seen results, you now know why.
- Google is adding more information to their Reconsideration Requests when people are dealing with a manual penalty.
- There couldn’t be a Matt Cutts event without an algorithm update. As you may have heard, a few weeks ago Google released the Pay Day Loan 2.0 Algorithm, and it was announced that a third version was released last week.
To learn more details about these announcements, check out the video below:
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