VerticalResponse Blog

YouTube announced that starting today, the company is introducing paid channels for more flexibility in monetizing and distributing content. According to the YouTube blog, ” We’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates.”

Examples of the paid programming include: Sesame Street who will offer full episodes on their paid channel. And UFC will offer classic fights from their new channel. You can get a listing here of the pilot channels.

YouTube announces paid channels

Image courtesy of YouTube blog

The blog goes on to explain,  “We’ll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners. And as new channels appear, we’ll be making sure you can discover them, just as we’ve been helping you find and subscribe to all the channels you love across YouTube.” And “once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices.”

If you are interested in creating your own paid channel you can get more information from YouTube here.

Will you watch paid channels on YouTube or create your own? Share in the comments.

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  • Pam Dufour

    If more and more great shows were to go this route, we could pretty much create our own customized “cable” at home. I love this idea as long as the show in question puts EVERY show up on it (meaning even the latest episode) in full. I probably watch about 12 shows on tv exclusively, that’s just $12 a month. Cable goodbye!

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