Column by Janine Popick, Inc.com "Girl Power Female CEO's" November 11, 2010
I write a monthly company newsletter to my team at VerticalResponse. Frankly, I write the intro and then the department heads fill in the bits of info from their teams. I didn’t used to do it because I felt that managers were telling their teams what was going on. But even when that was the case, I found that a lot of employees were still asking questions about how the company was doing and what was going on in other teams.
Let’s face it, if you’re a small business, you’re probably running fast and furious and so are your employees. It’s a wonder we can keep anything together. Even if it’s tough to make the time, I think it’s crucial to keep the internal lines of communication open.
So here is how we break down our company newsletter:
For each section we highlight individuals that went above and beyond the call of duty because it’s important to recognize stellar individuals for all of their hard work. I also try to get some images or fun company pictures in there to get readership up!
I use my own email marketing platform VerticalResponse because I can see who is opening the email and clicking on any links if I’ve included them. Team VR, I can see you ;-)
If you’ve got ideas about your successes with your company newsletter, comment for the Inc.com readers.