Articles & Reports

Relationships with Your Employees, at Each and Every Level

Column by Janine Popick, "Women in Business September 2007 Keeping the small company feel alive at your growing business. Managing a growing company, I know how hard it is to maintain the close—knit small company feel. You know the feel — the one when you only had five employees? You could scream your questions from one office to another and get your answers. Truth is, if you're a growing company, you can only hold onto that for so long.

Hiring and Retaining Good Employees... It's Tough!

Column by Janine Popick, "Women in Business" July 2007 You need rock stars, not Milli Vanilli! Here are a few things you can do to ensure your hiring and retention efforts attract and keep genuinely great employees. The economy is doing great! The unemployment rate is at an all-time low. Things are awesome, right? Wrong. If you have a business it's tough in this economy to attract good employees and keep them motivated. I've had my share of ups and downs. At this moment, I've got a company of stellar employees that think about our customers first. Was it always this way? No way.

Doing a Deal With a Huge Male Ego

Column by Janine Popick, "Women in Business May 2007 Don't let a huge male ego discourage you from making a deal. Here's some advice on how you can handle the situation. As a woman CEO, I'm around men a lot. Three out of the four people who report directly to me are men, and my board is made up of men. I have a ton of testosterone around me including my very non-egocentric husband. I have to say all of it is superb, but then again, I'm lucky!

Dressing for Success

Column by Janine Popick, "Women in Business February 2007 Women in corporate America are expected to wear suits, but successful women CEOs can just as easily be found in jeans. I make a conscious effort to be as comfortable in my clothing as I can. I also LOVE fashion. I track in my RSS reader what fashionista is wearing the latest and greatest in Hollywood. I die for the red carpet, forget the awards. But fashion and work don't always go hand in hand.

To Start or Not To Start a Business with Your Spouse

Column by Janine Popick, "Women in Business December 2006 Starting a business with the one you love might sound dreamy, but you should give it careful consideration before making the business commitment. I'll start off with this. I'm crazy about my husband. John and I have been married 11 amazing years and have been together for 13. Since we are both in high-tech and marketing, we are very involved with each other's businesses. But it stops there.

Trend Watch Q1 2006: Analyzing Email Marketing Trends by Industry and List Size

Executive Summary

At VerticalResponse we think of emails campaign as snowflakes - each one is special and no two are exactly alike. But that doesn't mean you can't learn something by comparing your campaigns to the competition. Every year, email marketing grows in popularity and sophistication. That's a good thing. Yet, faced with so much rapid change, many marketers don't know what qualifies as a successful campaign or a dismal failure. That's bad.


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