Articles & Reports

How to Write a Great Internal Newsletter

Column by Janine Popick, "Girl Power Female CEO's November 11, 2010

An internal company newsletter about what's happening day to day can be a great way to create a sense of transparency and open the lines of communication at your business.

I write a monthly company newsletter to my team at VerticalResponse. Frankly, I write the intro and then the department heads fill in the bits of info from their teams. I didn’t used to do it because I felt that managers were telling their teams what was going on. But even when that was the case, I found that a lot of employees were still asking questions about how the company was doing and what was going on in other teams.

Why Documenting Business Operations is Important

Column by Janine Popick, "Girl Power Female CEO's" October 28, 2010

How a boring thing like documenting business processes can make your company hum.

No one wants to actually spend time documenting what they do. It’s time consuming and you could actually be “doing” it rather than writing it down. My e-mail marketing company VerticalResponse has been bitten time and time again by the “non documentation” bug and boy does it sting. Two HUGE reasons to document processes for your own business are:

From Lifeguard to CEO

Column by Janine Popick, "Girl Power Female CEO's September 10, 2010

How my first job as a lifeguard ultimately prepared me for running an e-mail marketing business.

I was watching the Today Show a few weeks ago and they were doing a segment on first jobs. Matt Lauer was featured, and his first job was delivering the newspaper in his town. I thought it was funny because that’s essentially what he does today -- deliver news.

Women Business Owners – Stand Up and Be Recognized!

Column by Janine Popick, "Girl Power Female CEO's September 10, 2010 In August, I was lucky enough to receive an award from the Women’s Initiative for Self Employment here in San Francisco for Entrepreneur of the Year. Needless to say I’m pretty excited! I founded my email marketing company VerticalResponse almost 10 years ago and achievements like this make all the hard work worth it.

CEOs Have More Clients Than Anyone

Column by Janine Popick, "Girl Power Female CEO's August 19, 2010 Trying to make everyone happy - from employees to customers - is a tough job, but someone's gotta do it. And if you're leading your company, that's your job! Are your shoulders feeling a bit heavy? I know mine always have. Let’s take a look at all the different types of clients a CEO has to make happy.

Managing Your Inbox

Column by Janine Popick, "Girl Power Female CEO's August 12, 2010 So your inbox runneth over with emails. How do you manage to get through it all? For busy CEOs and executives it all comes down to sorting and prioritizing them by subject or topic. If you're like me, you get hundreds of emails a day. You get the emails you really want to read, like the ones you sign up for. You get the emails from your employees which are very important, and you get emails from customers, which you need to get to right away. On top of all of this you probably get Facebook updates in your inbox, as well as a host of emails you didn't sign up for. Don't worry, they're probably not coming from my company, VerticalResponse. We provide permission-based email marketing for small businesses.

The Importance of Goal Setting

Column by Janine Popick, "Girl Power Female CEO's August 5, 2010 Your employees would love to know what they can do to not only be successful themselves, but to help the company succeed. The top goals are usually around revenue, profitability and customer growth. When I started VerticalResponse in 2001, we had 3 employees. And our goals were as follows: to get as much stuff done every day as we possibly could. It’s probably not the right way to do things but we were so small and nimble it had to be the way to do it.

A Woman in Tech Speaks Out

Column by Janine Popick, "Girl Power Female CEO's April 23, 2010 I run a high tech company in a fiercely male-dominated industry. And even though I accept it, it can be pretty lonely. So I wondered, is it just my imagination, or is there a serious lack of women in tech? Off to the Internet I went to find out more information, and I was able to uncover a few decent nuggets that supported my thoughts:

How to Deal with Bitchy Co-Workers

Column by Janine Popick, "Girl Power Female CEO's April 8, 2010 There, I said it. I've even used the B-word on my own occasionally. And I'm not talking about using it when it comes to ambitious, driven women, I'm talking about down right bitchy women. I think you've all seen them too: women who probably were mean girls in high school and likely won't ever grow out of it, therefore becoming the conniving workplace bully.

More from GrowCo.: How to Pitch Your Business to Investors

Column by Janine Popick, "Girl Power Female CEO's March 22, 2010 I was sitting in the "How to Finance Anything" session last week at GrowCo listening to Andy Craig, author of Elevator Speech, talk about how to pitch your business to anyone, especially investors. Andy emphasized the importance of telling a story, and I couldn't agree more. How many times have you heard someone talk about what their company does and at the end of their speech you say to yourself, "I have no idea what it is or why someone would use it."


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