Google Analytics – Tracking Beyond the Initial Click
Part of creating a successful business is having the ability to track results. This is especially relevant when it comes to email marketing. Measuring the success of your email campaigns involves seeing how many...
Google’s New Enhanced Campaigns for Display Advertising
In a previous post, we discussed changes made to Google AdWords‘ pay-per-click (PPC) Enhanced Campaigns (for Search). These new Enhanced Campaigns are designed to give you more control over bidding and...
5 Questions to Ask Before Starting a Social Media Campaign
Social media campaigns can get your content in front of a whole new audience. If you want to make sure your efforts are working towards the same end goal, you gotta be prepared.
Google Adwords Changes You Want to Know
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. In February, Google released the option to upgrade...
Why Your Pay-Per-Click Campaigns Fail
As an online advertiser, you may run into a variety of issues with your pay-per-click (PPC) campaigns. Determining where the problem lies will give you a good indication of where to start and how to address...