Content Your Customers Actually Care About
Content marketing seems to be all the rage right now, right? But as it turns out, businesses have been using content to give customer-value for over a hundred years. Here’s a great example: In 1904, Jell-O...
All-Hands Meetings: Friend or Foe?
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I admit it, all-hands meetings are a tough one, especially if you’ve got a larger small business. At my company,...
Inc.com: Thanks for Coming Clean Domino’s; Comcast Should Take Notes!
The following post is the latest installment by Janine Popick for the Inc. com Girl Power: Female CEOs blog. I don’t know about you, but lately I’ve seen a crazy barrage of TV commercials for Xfinity; you know, the...
Inc.com: Cause Marketing: Do a Good Deed to Get a Good Deed
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, Cause Marketing: Do a Good Deed to Get a Good Deed. Here’s an excerpt: Everybody loves to do good. Here are four...
Inc.com: How to Handle Comments on Your Blog
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How to Handle Comments on Your Blog. Blogging is great for engagement, but you need to be prepared to handle positive and...
Inc.com: How Do You Know When Employees Need to Get Out of the Box?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How Do You Know When Employees Need to Get Out of the Box? Figuring out whether or not an employee will thrive “out...
Inc.com: CEOs Have More Clients Than Anyone
My latest article is up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, CEOs Have More Clients Than Anyone. Take a look at the variety of clients a CEO has and how to try and make them happy....
GrowCo: How to Finance Anything
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I recently attended Inc’s GrowCo. Conference where over 500 small businesses attended to get inspired about their businesses...
February 2010 Inc.com Article – Winter Olympics, Incorporated
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, Winter Olympics, Incorporated. Do our Olympic male athletes act differently than our female athletes? Can the...