5 Easy Ways to Drum Up PR Coverage
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I’ll admit it, I wasn’t a public relations expert when I started my email marketing company, VerticalResponse. I’m a...
7 Steps to Running a Successful Contest for Your Business
Recently the VR Marketing Team has held a few different contests for our users. And in the process they’re discovering lots of great learnings you can leverage for your business! Running a contest can be fun...
3 Ways to Get Feedback from Customers – And What to Do With It!
I was recently talking to a small business restaurant owner who wasn’t very web savvy. However, after we ate a good meal she said, “Make sure you Yelp us!” She then went on to say, “I wish...
Net Promoter Score – What it is and How it Can Help Your Business
I was listening to a news conference today about the merger between United Airlines and Continental. Reporters were asking the CEO’s of both companies some questions about it and I caught an answer from the...
Happy 9th Anniversary VerticalResponse
It’s been 9 amazing years that VerticalResponse has been around and I’m proud to run such a wonderful business that focuses on helping small businesses look like giants, AND helps non-profit...
5 Simple Step Marketing Plan To Grow Your Business
I talk to business owners all the time about how to use different marketing tactics to help their business grow. Most of you are too busy to think about all of the things you need to do to market your product or...
Timing is Everything – When to Ask Customers to Rate You
Surveys and reviews are a great way to learn more about how your customers feel about you, your products, your company and your shopping experience if you have one. But timing is everything in life right? You need...
Survey Results – A Great Reason to Send an Email Marketing Campaign & Get Your Message Out
We’ve talked about the way that surveys can really help with you getting to know what your customers think about your business and your products. But what about using surveys to generate some buzz about...
Get Ready for the Holidays with a Survey to Your Customers
Wait, did I just say get ready for the holidays?? I know, it seems like school just got out and we should be at the beach! But we all should be thinking about the holiday season. Now is the time to start figuring...