FAQs: Email Marketing

Q: How do I get started with Email Marketing?

Getting started is quick and easy, you just need to set up a free account at VerticalResponse. Once logged in you can upload your opted in mailing list, select a template for your email and send it out. Our system will walk you through each step of the process, and once you've sent your email out we'll give you stats like who's opening it and clicking on links. We also help you expand your reach by sharing your emails on social media, all included in your account.

Q: Is email marketing expensive?

Short answer: No! Email marketing is an inexpensive way to keep in touch with your customers. For around a penny per email address you can keep in touch with your customers and update them on what's going with your business. Plus, email marketing has a great ROI, for each dollar spent you could see a return of around $40. For more information on pricing, click here.

Q: Do I need a list to get started with email marketing? Can I buy a list?

You will need your own opted in mailing list to mail through VerticalResponse. We do not provide lists and we don't allow purchased lists to be mailed through our system. We do provide list building and list management tools, which will help your business grow in the long run. The best, most productive lists are those built over time with people who are interested in your company. Building a list does take time, but we have help for you. Check out our free guide.

Q: Can I send out bulk email, mass email or an email blast?

Email blast, bulk email and mass email are terms that are better known as email marketing.  VerticalResponse has email marketing software that makes the process of creating, sending and tracking an email campaign easy. Sending an email blast is easy and quick. Get started now!

Q: How do I upload a list? What is the formatting?

Our system will walk you through uploading your lists; it only takes a minute or two to go through. First, the list needs to be saved as a .CSV file, a very common Excel file type, or a .TXT, also a common file type. Then, click on Lists at the top of the account and we'll help you upload the list to the account. Plus, we'll make sure your addresses are formatted correctly and remove any addresses that have bounced or unsubscribed from you in the past during the upload.

Q: Will my sent emails be marked as Spam?

VerticalResponse works directly with other systems to make sure your emails get to your recipients. We've been mailing for over 11 years and have relationships with the ISPs to help make sure your emails get to the inbox. Here is more information about our email delivery system.

Q: How do I know who is opening my emails or clicking on links?

Once you've sent your email out our system will start collecting data about any actions your recipients have taken with your emails. Just look in the reporting section of your account and you'll be able to see who's opened the email, who clicks on links and we'll even tell if anyone has made a purchase through your email if you like. Plus, we also manage the bounces and unsubscribes for you as well, so you don't have deal with removing people from your list. We have a guide to help you understand the data you collect, and how to get better results. Check out our free guide, Email Marketing Reporting Basics.

Q: Do you have A/B split testing?

We do have a segmentation tool that can easily split your lists for testing, including A/B splits. We have videos tutorials that will help you get started with A/B split testing.

Q: Can I share my email on Facebook?

Yes, we have a couple of ways for you to share your email on social media, including Facebook, Twitter and more. When you go to send out your email you'll have the option to share your email on Facebook or Twitter, we'll create a short URL so that people can see the email you created. We also include buttons in the emails that allow your recipients to share on Facebook and Twitter as well. Be sure to take a look at our social media marketing tools.

Q: Can I save a design so that if I send out a newsletter, each issue looks the same?

Once you've created an email in your account you can use it over and over again, just make a copy of the one you want to use. Clicking the “Actions” link to the right of a draft or sent email will give you a menu with the option to Copy. Then go into the copy of the email, make any changes you like and send out as a new email campaign.

Q: Can I make changes to templates?

Sure! We have around 700 free email templates to select from and are ready to go, you just need to add your text and some images. If you want to make a template all your own you can do that too, by adding your own images and background colors you can create a template that reflects your business. If you are okay using HTML we even have a solution for you, just paste in your own code and our system will render it for you.

Q: Is there a non-profit discount? How do I sign up for this?

We do offer a discount for 501(C)3 non-profits, you'll just need to fill out a non-profit form to get set up. If everything looks good we'll automatically add 10,000 free email credits to your account each month, plus you'll have a 15% discount on other purchases.