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Published on December 20th, 2016 | by Tori Tsu

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20 New Year’s Eve and 17 New Year’s Day Subject Lines

Happy New Year! 新年快乐! Feliz Año Nuevo! !سنة جديدة سعيدة Bonne Année!

Can you believe it? 2016 is nearly at an end and the New Year is upon us. Champagne is chilling, resolutions are being made, and before you know it, it’ll be 2017!

In the spirit of ushering in the new, we took a look at our inboxes (past and present) and picked out some of our favorite email subject lines for the occasion: 20 for New Year’s Eve and 17 for New Year’s. Because let’s be honest, choosing 2,017 subject lines would just be crazy!

Countdown… 3… 2… 1…

Getting ready for the ball drop dominates NYE subject lines. And don’t forget the power of emojis! Use this last email of the year to drum up last-minute revenue, offer special sales, or simply wish your readers a Happy New Year:

  1. One day left: NYE reservations | OpenTable
  2. Happy New Years Eve: The Top 15 from 2015! 🎆  | GrubMarket
  3. COUNTDOWN: $10 Coupon + 40% off all Meat, Olives, Fish, Caviar and Crackers | World Market Explorer
  4. When the clock strikes 12… | Uber
  5. Celebrate New Year’s Eve with Free Shipping on ALL Orders! | Pottery Barn
  6. The Best Cookbooks (and Finger Foods) of 2015 | Epicurious
  7. End 2015 with a WIN | Yahoo Sports
  8. Hold on to these at midnight | Snowe
  9. Last Chance: Win a $500 Gift Card by Voting for T+L’s Destination of the Year! | Travel + Leisure
  10. ENDS THURSDAY: Find NYE Looks for $20.16 | Rent the Runway
  11. ⭐️ New Year Countdown! Save 16% Until The Ball Drops ⭐️ | LivingSocial
  12. 3, 2, 1, Guess What? | uforia studios
  13. Skip the Auld Lang SIGH | Jonathan Adler
  14. Start counting down to dressing up! | Nordstrom
  15. The Procrastinator’s Guide to NYE | 7×7
  16. Countdown to Chic | Etsy
  17. It’s the Best of the Rest of 2015 | Wakefield National
  18. It’s been quite a year! Just look at what you helped us accomplish. | Casper
  19. Wishing you a very happy New Year | Crate and Barrel
  20. Give by midnight to double your gift | SF-Marin Food Bank

Happy New Year!

“New Year, new you” dominates emails after January 1. Whether your business focuses on retail, fitness, hospitality, or services, there’s an opportunity for everyone to take advantage of a seasonal pun.

  1. Happy New Year! Shop resolution-ready favorites for less | Wayfair
  2. Your post-NYE recovery plan | Tasting Table
  3. Joshua Tree Yoga Retreat 🌵  A New Year, A New You | Yoga Lately
  4. Conquer Your Cooking Resolutions Next Year | Panna
  5. Start the year by learning something new | Coursera
  6. 🎉 NYE 2016 Giveaways: The Flaming Lips, Chet Faker, Flying Lotus, Girl Talk… | DotheBay
  7. Out with the old and in with the new year | Zipcar
  8. Start Your New Year Off at The Pad | New Year’s Day Workshop, Detoxes, & REBOOT’s back! | The Pad Studios
  9. New Year. New Styles. | Everlane
  10. Hungover? 13+ Cures From Around the World | Travel + Leisure
  11. New Year. New Socks. Only in the Pop Shop. | Pop Physique
  12. 🎊 Happy New Year | Banana Republic
  13. 15 Satisfying, Healthy Recover Recipes | Food & Wine
  14. Bright New Year | Move Loot
  15. New Year Resolution: Hydrate! 20% Off SodaStream + EXTRA 20% Off CLEARANCE | Williams-Sonoma
  16. Happy New Year 🎉! $12 activewear pants today: cardholders, get a running start on your resolutions | Old Navy
  17. Welcome the New Year with New Shoes, Of Course | Barneys New York

Christmas and Hanukkah are just five days away — don’t forget to start setting up your New Year’s email campaigns too! 

Ready to send your New Year’s email campaigns?

VerticalResponse is easy to use and free to get started. Sign up and send up to 4,000 emails per month for free.

Let’s Go!

© 2016, Tori Tsu. All rights reserved.

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About the Author

Tori Tsu

is Content Marketing Manager at VerticalResponse, a Deluxe brand. She believes in the power of small business and providing owners and entrepreneurs the information and tools they need to help their businesses thrive.



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