Published on January 15th, 2014 | by Amanda Day3
5 Easy Ways to Blog in Less Time
Do you want quality content to share on social media sites and better SEO rankings? How about increased traffic to your website? (I’m going to assume you said yes.) Then guess what? You might want to consider blogging. So let’s get down to it and face that road stop in your mind that reads, “I don’t have time.” Oh, you do! Here are 5 tips to get your blog flowing in no time.
1. Write about what you already know.
If you spend your days herding cattle, you probably know more about herding cattle than average Joe browsing the Internet. And, in turn, it would be much easier for you (as a cattle herder) to write about what you do everyday than to do research and write about something entirely different (such as how to dance tango). In fact, the very things that seem routine about your job are likely interesting (and valuable) to the masses looking for more information about it.
2. Interview an expert.
Maybe you need to write a blog about managing a virtual environment and you don’t know the first thing about it. In that case, you’ll need to be creative. If you’re working at a large company, odds are you have access to someone who knows considerably more about the subject than you do. So seek within your environment. Ask for a 15-minute interview with that person and take good notes (Trust me, it’s faster and more interesting then sending them an email!). If you don’t work for a large company, look within your network. There may be a customer, a partner, a vendor, or even a friend who knows more on the subject that you can interview or learn from.
3. Read other blogs.
All good writing starts with reading. So if it’s coming up with ideas that take you the longest time, take a look at what your peers are writing. By doing so, you’ll learn what’s appealing to the general audience (just look at how many social media shares the posts are getting). Like a good brainstorming session, reading other people’s work will lend itself to new ideas and subject matter to build on. Take a few minutes a day to see what’s out there and jot down a few notes of things you want to write about when you have time. That way you’ll always have a starting point when it’s time to produce. We’ve also got a list of how our content marketing team gets some of their ideas here.
4. Don’t over-think it.
Sit down, put pencil to paper or your fingers to the keyboard and write. Just let the ideas flow without putting too much pressure on the final outcome. Try to block out other distractions and allow yourself to get “in the zone.” Once you have a good chunk of content you can worry about trimming the hedges later. In fact, it’s always a good idea to step away from what you’ve written and come back to it later with fresh eyes for editing or have a second person edit for you.
5. Hold yourself accountable.
This is the hardest part for most people. When you have a business to run, there are many other important things to do before blogging. Well, first be aware of why blogging is important (Here’s a handy infographic by Social Media Today.). Second, create a deadline and share that deadline with another person. It can be a colleague or a coworker who will be editing the blog for you or uploading it to the website. (Let’s face it — If you’re the only person who knows about it, then that deadline doesn’t really exist!).
Do you have your own tips for faster/more efficient blogging? We’d love to hear them.
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