Email Marketing Increase your newsletter email list

Published on March 11th, 2016 | by Janine Popick

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29 Ways to Collect Email Addresses for Your Newsletter

Looking for ways to grow your list of newsletter subscribers? There are a ton of ways to get people to sign up for your weekly or monthly email marketing campaigns. I’ve put together a list for you to read, so you have heaps of options for growing your list.

  1. Include a link to your newsletter sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar).
  2. Create a “sign up” call to action on your Facebook business page.
  3. Create enticing visuals encouraging people to sign up for your list, and post them on social media channels (especially Facebook, Twitter, Instagram, and LinkedIn).
  4. Attend or exhibit at a trade show or networking event and bring a newsletter email sign up clipboard or book. If you’re tech savvy, bring an iPad or mobile device with you. Ask each person you talk with to sign up. Do the same for any business cards you receive.
  5. Include a link to your newsletter sign up form in your personal email signature.
  6. Place a newsletter sign up clipboard next to every register if you have a retail store. Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.)
  7. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services, and include a link to sign up for your newsletter.
  8. Host your own event. Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to join your newsletter.
  9. Offer a birthday club, and give something special to those who sign up.
  10. Incentivize your employees. Give them financial rewards for adding new subscribers to the newsletter.
  11. Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc. Have people sign up for your newsletter to qualify.
  12. Get referrals. Ask your customers to encourage friends to sign up. In exchange, give them a discount.
  13. Use Pinterest! Here’s a step-by-step guide to building your email list with Pinterest.
  14. Make and upload videos to YouTube, then include a link at the end of every video directing people to your newsletter sign up form.
  15. Post your sign up form page on LinkedIn and sponsor it.
  16. Send a postcard. Have a list of postal addresses without emails? Send a direct mail offer that can be redeemed when the recipient signs up for your newsletter.
  17. Include a link to the email sign up form in your Twitter business profile description. Here’s how to edit your Twitter profile.
  18. Use a Lightbox. When someone attempts to leave your site, display a lightbox and ask them to sign up.
  19. Include a forward-to-a-friend link in all your emails.
  20. Use a hosted sign up form landing page.
  21. Create a tab on your business Facebook page and include an email sign up form.
  22. Offer “Newsletter only” discounts and mention them on your sign up form page and on social. Don’t use those offers anywhere but in your newsletter.
  23. Ask people over the phone. If people call your business for whatever reason, don’t hang up until you’ve asked if you can add them to your newsletter.
  24. Put a fishbowl on your counter, ask for business cards and permission to sign up for your newsletter, then do a weekly prize giveaway of your product and announce it in your next edition.
  25. Post a photo of an item or an offer to giveaway on Instagram. Then, include a link in your Instagram bio asking people to sign up to participate in the giveaway.
  26. Include a call to action, a link and/or a sign up form at the end of every blog post you write.
  27. Add a link or sign up form in the footer, and/or side bar of your website.
  28. Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter.
  29. Include a link or sign up form on your company’s “about us” page.

Bonus: Optimize your site for appropriate SEO keywords, and ensure your business is on appropriate online listings. You want to appear at the top of organic search results when people are looking for your products or services. This will help get your business and your newsletter sign up form found.

Have any additional ideas?  Share with us on social!

Need more ideas for your next email? Check out our list of 50 email ideas.

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Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance.

© 2016, Janine Popick. All rights reserved.

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is a contributing author for VerticalResponse.



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