Email Marketing Email Anti-Spam Laws Around the World [Infographic]

Published on May 14th, 2015 | by Jill Bastian


Email Anti-Spam Laws Around the World [Infographic]

How familiar are you with email spam legislation? It can be tricky to navigate since the laws vary from one country to another. The U.S. anti-spam law is called CAN-SPAM. In Canada, the law is known as CASL. No matter where you live, if you’re sending an email, it needs to be compliant with the laws where your recipients are residents.

Most laws are similar to the U.S. CAN-SPAM law. Here are the important parts:

  • From label needs to be the sender of the email
  • Subject line has to reflect what’s in the email
  • A way to unsubscribe must be included
  • Subscribers to your list must be opted-in, not purchased

The last requirement is the one that gets a lot of people, especially in the U.S. as the CAN-SPAM law doesn’t require opt-in. To help keep all the different laws straight, we’ve created an infographic to break it down for you.

 Email Anti-Spam Laws Around the World [Infographic]

Grow your email list as an effective way to help your business thrive. To do so, use an opt-in method like a sign up form rather than buying a list. If you mail to a country with strict spam laws, use a double opt-in form in case you’re ever asked to prove signup. Lastly, be sure to stay current on the laws to stay in compliance.

© 2015, Jill Bastian. All rights reserved.

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About the Author

Jill Bastian

Jill Bastian is a contributing author for VerticalResponse.

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