Published on December 18th, 2014 | by Connie Sung Moyle0
Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
From reality TV (“BBQ Pitmasters”) to cooking shows (“Barbecue U with Steve Raichlan”), to say America is a bit obsessed with barbecue might be an understatement. In San Francisco, S&S Brand is fanning the flames with its regionally influenced, handcrafted barbecue sauces, spice rubs and brine mixes for meats and seafood.
Founders Sarah Burchard and Spencer O’Meara together have more than 30 years of restaurant experience working as chefs at some of the most acclaimed restaurants in San Francisco. S&S Brand sauces, rubs and mixes are available for purchase on their website, at dozens of specialty food and grocery stores across the Bay Area, and at food festivals, artisan markets and pop-up shops. (Check out the video below!)
A VerticalResponse customer since 2011, S&S Brand has organically grown their email list from zero to hundreds of subscribers who’ve sign up for their emails on the S&S Brand website and at events. The company sends at least one newsletter per month that includes a calendar of events, recipes, product news, discounts and links to new posts on Sarah’s barbecue blog, City Que.
We recently caught up with Sarah and Spencer during one of their “bottling days,” where they hand-poured fresh-off-the-stove barbecue sauce into hundreds of jars in anticipation for the holiday retail rush. (The smells were amazing!)
© 2014, Connie Sung Moyle. All rights reserved.