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Published on August 19th, 2011 | by Kim Stiglitz


Growing Your Email List Can Be a Piece of Cake

Window Ad Last Friday morning I stopped in my neighborhood bakery, Noe Valley Bakery, on the way to work. The first thing I noticed – besides the mouth watering pastries – were the signs by the front door and on the wall encouraging patrons to sign up for their email marketing list.

What was brilliant was the simplicity of the message and how easy they made it to sign up – customers simply scan a QR code using their mobile device. Since they’re waiting in line to place their order or pay (and if you look at the customers standing in line, every third person is holding some sort of smart phone), they’ve got a captive audience. According to the staff, since they’ve implemented the signs, they’ve grown their email list by over 100 members in only a few weeks.

Piece of cake! What other ideas do you have to grow your email marketing list? I’d love to hear them.

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About the Author

Kim Stiglitz

Kim Stiglitz is the Director of Content Marketing at VerticalResponse

One Response to Growing Your Email List Can Be a Piece of Cake

  1. Jonna says:

    Thanks for the quick idea. My company is B2B and I can see using QR codes at conferences or on printed marketing materials we might release. Do you have any other suggestions that might be useful for B2B companies to build our lists?

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