Blogging Guest Blogging is (Really) Dead! 3 Things to Do Instead

Published on July 31st, 2014 | by Chipper Nicodemus

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Guest Blogging is (Really) Dead! 4 Things to Do Instead

It wasn`t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link building strategy. Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling it, “the decay and fall of guest blogging for SEO.

In March, Google took action against several guest blogging sites in the form of a manual penalty. In June at SMX Advanced, Cutts said again, “some people still don`t get it [that guest blogging is dead] and we [Google] are willing to take action against that.” So if you didn`t see the clear writing on the wall back in January, and missed the huge penalties in March, listen to us now: Stop guest blogging. You could put your site(s) at risk of receiving a manual from Google. So what do you do instead? Here are some great ideas:

1. Write awesome content for your own blog

Why would you spend blood, sweat and tears writing content for someone else`s blog, just for one little link back? Seems kinda silly now that we look back on it. Spend that time writing some booty kicking content for your own site! Once you post it, don`t just let it sit there. Share your post on social media and get creative. If you have an awesome image in the post, try pinning it on Pinterest, while also repining similar content. You might get some repins for your own post.

2. Create videos

Before you start thinking that video creation is going to cost you some serious coin, check our post here (hint: you can get started for a few hundred bucks.) If you feel the content on your blog has been a bit stale, try mixing in some video to engage your audience with a different medium. Don`t forget that YouTube is the second biggest search engine, so if you aren`t sharing your videos there, you could missing out!

Some quick tips: make the videos short and sweet, around 2-4 minutes with some actionable take-aways. Have a good outline of what you’re going to say beforehand so you can limit it to one take.

3. Contribute to sites in your niche 

Since you’re an expert in your niche, you should become a staple member of a few online communities. These could be a local online forums, monthly meet ups or even one of the many niche forums (which are called subreddits) on Reddit. Don’t just drop your most recent videos or blog posts in the community and leave; become an actual member. Leave valuable comments, help members with their questions, and contribute overtime. Once you get a feel of how it works, start submitting your own content. When you do post, it should function similarly to your expert level blog posts and videos.  

4. Give Google+ the old college try

By now you have a pretty good handle on Facebook and Twitter, but have you branched out to Google+ yet? If not, now might be a good time to dive in headfirst and join some of the awesome communities in Google+. We wrote a handy guide to help you get started. Try circling up with some thought leaders in your industry and interacting with them. Share some great content and start building relationships. Want to take it a step further? Use that new video equipment from above and host some Google Hangouts to answer some questions about your topic of choice. Google+ Hangouts are a great way to be an authority in your industry or niche.

There you have it, 4 useful ways to spend your time now that you’ve stopped guest blogging. If you have any other great ideas, please share in the comments. 

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About the Author

Chipper Nicodemus

Chipper Nicodemus is an SEO Specialist at VerticalResponse.



11 Responses to Guest Blogging is (Really) Dead! 4 Things to Do Instead

  1. I totally agree with your blog post. As long as you keep on writing awesome content on high value websites you should be find. I am not even sure how Google will police unlawful guest posting.

  2. Hey, Thanks for sharing the post and your thoughts on this topic. A lot of people still debate on this topic and most of them still consider guest blogging, but try and avoid paid links. I would like to know your thoughts on PPT submission? Does it help in getting traffic and improving page rank?

    • Hi Karen,

      I’m guess by PPT submission you are talking about sites like Slideshare? If so, they normally will “nofollow” all links out, so you won’t get any page rank passed through. If you have an awesome preso it very well could get you some great traffic!

      Thanks for reading and the great question.

      Chipper

  3. Malcolm Galt says:

    Great article very informative, I personally guest blog. When I have found something worthwhile to comment on. I feel its a pat on the back to the writer who has put in a lot of effort to research some topic. The fact that its not carrying as much weight with SEO is great, means that when someone take the time to comment, its real.

  4. Mark says:

    I really like your suggestion with using videos, sites like Moz and KISSmetrics have been doing video content for the last year (okay longer in the case of Moz but you get my point) and they are a great source of traffic for them.

  5. Although guest blogging is generally a bad idea, there was a video a while back that Matt Cutts did saying in some cases where content is quality, the site hosting, and the writer are both known, then guest blogging is a great thing to do. However, guest blogging simply for links is spammy.

    I like the list you’ve created here of other things people could be doing. I think video is one of the most overlooked marketing strategies out there! Thanks for the great read!

  6. Anabelle says:

    If you read Cutt’s article properly, you’ll see that guest blogging isn’t dead. It’s SPAMMY guest blogging, guest blogging for SEO purposes, that’s dead.

    If you write a guest blog post once in a while, and the host blog puts your link in nofollow, then there’s no risk to your pagerank. Let’s just add some nuance here…

    That being said, those strategies you mention are also good. Let’s just not be too extreme about completely stopping guest blogging.

    • Anabelle,

      Thanks for the comment, you make a very good point. The nofollow attribution is the key point of your comment, but for most of our small business customers it is easier and more sound advice to not even suggest dabbling in guest blogging, nofollow or not. I think to Matt Cutts’ point it is human nature to push the boundaries. For example someone will do one guest post, nothing happens, do another post, nothing happens, on and on, but before they know it they have been penalized by Google for guest blogging. Hope that helps understand where I was coming from.

      Thanks for reading and best of luck!

      Chipper

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