Published on August 8th, 2012 | by Savannah Stewart2
What the Vlog? How to Add Video Blogging to Your Marketing Mix
Video blogging, also called vlogging (pronounced vlog rather than v-log), “is a form of blog for which the medium is video rather than text or audio. Entries often combine embedded video or a video link with supporting text, images, and other metadata.” -Thank you Wikipedia!
If you’ve got a smartphone, then you’ve got the ability to showcase your employees on the job, or the ambiance of your restaurant, or the quality of your products to promote your biz. Want more ideas on how to incorporate vlogging into your marketing? See below!
Say Cheese: Vlogging can help feature your business’s personality and get customers to relate on a personal level. Delivering a message from your CEO or documenting your employees’ volunteer work shows the human side of your business and allows viewers to connect emotionally.
Get Bang for Your Buck: Repurpose TV spots or press mentions/publicity you’ve received as vlog entries. You’ll not only get more bang for your buck, but you’ll also get the opportunity to share positive media or PR attention.
Educate by Showing: Show customers how to use products or educate them on industry-specific topics. Check out our video series, Small Biz Social Secrets for inspiration where we feature interviews with top social media personalities who share their favorite social media tips. Our help site also has great examples of videos that could be used as vlog entries.
A few more tips:
1. It’s best to add new vlogs on a regular basis and keep your frequency consistent.
2. Keep videos short (usually between 2-5 minutes).
3. Use a conversational tone and make videos fun and entertaining.
4. Add value with useful content or information rather than just sales pitches.
5. Cross-promote by linking your vlog entries on your social media networks and on your website or blog.
Vlogging is a great way to change up your marketing mix and add something new to what you’re already doing. You can use vlog entries to supplement your written blogs, place them on a page within your website or host videos on YouTube or Vimeo and link to them.
Happy vlogging and Take 5!
© 2012, Savannah Stewart. All rights reserved.