Breaking News How to Create a Call-to-Action on Your Facebook Page [VIDEO]

Published on April 17th, 2015 | by Derek Overbey

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How to Create a Call-to-Action on Your Facebook Page [VIDEO]

Facebook has launched a new way to engage with your page community. Aptly named the call-to-action button, this new feature allows people who visit your page to take one of seven different actions with the click of a button. The types of call-to-action buttons you can choose from include:

  • Book Now – This button can be used if your company has an event or webinar that you would like your audience to attend.
  • Contact Us – This button is an easy way for your community to reach out to your company.
  • Use App – If you have an app that you would like your community to try, this is the button to use.
  • Play Game – If you’re in the game development world, there’s a button just for you.
  • Shop Now – If you want to get people from your Facebook page to your e-commerce website then this button fits the bill.
  • Sign Up – If you have a newsletter or email list you want people to sign up for then the Sign Up button will do just that.
  • Watch Video – Have a video on Facebook or YouTube that you’d like your community to watch, this is the button that can make it happen.

In this short video you’ll see examples of different buttons that companies are using, plus you’ll get a quick overview on how to set up a call-to-action button on your page. Take a look and see how quickly you can get your Facebook call-to-action button up and running on your Facebook Page.

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© 2015, Derek Overbey. All rights reserved.

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About the Author

Derek Overbey

Derek Overbey is a contributing author for VerticalResponse.



2 Responses to How to Create a Call-to-Action on Your Facebook Page [VIDEO]

  1. Linzi Breckenridge Linzi Breckenridge says:

    Hi Kayla. I know the plan was to roll out this feature in the U.S. over a series of weeks and then worldwide. If you’re not seeing it, you may want to contact Facebook for more information. Good luck!

  2. Kayla says:

    My business FB page does not have the ‘create call to action’ button. Does your page have to meet certain criteria? How can I create one without the prompt on the cover photo?

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